Growth marketer and marketing ops builder working across demand generation, automation, and multi-brand content strategy. I wire the stack, build the workflows, and make the numbers move.

I'm a growth marketer with a strong bias toward systems thinking. I don't just run campaigns — I build the infrastructure that makes them repeatable, measurable, and scalable.
Currently managing demand generation and marketing operations across five brands in the Sarder Ecosystem, including NetCom Learning, N+, AICERTs, Adoptify AI, and AI Labs. My work sits at the intersection of content strategy, marketing automation, and analytics.
I work with tools the way engineers work with code — not just as users, but as builders. If a process is manual and repetitive, I automate it. If the data is opaque, I make it visible.
Three projects that show the full picture — the problem, the build, and the number it moved.
Inherited a fragmented, largely manual marketing setup across five brands with no unified reporting and no owned automation pipeline. Architected a demand gen function from scratch — standardised email workflows in Mautic and HubSpot, built a webinar promotion and follow-up cadence, and set up GA4 and Search Console tracking across all properties. Created reporting frameworks that made campaign performance visible to leadership for the first time.
The gap between lead capture and sales follow-up was measured in days, not hours. Built an n8n workflow connecting form submissions, CRM entry, and Slack notifications — reducing average handoff time from 48+ hours to under 15 minutes. Integrated Clay for lead enrichment before CRM entry, so sales received qualified context, not just a name and email.
Most content was being created on instinct rather than data. Pulled Google Search Console query data and GA4 behaviour flows to identify high-intent, low-competition gaps. Built a prioritised content calendar that systematically targeted those gaps. The shift from intuition-led to data-led publishing improved organic click-through rates and created a repeatable editorial process.
Not logos I've seen in a demo. Tools I work in daily — wired together to run real campaigns.
Vendor-proctored certifications from platforms with real professional weight.
Practical takes on demand gen, marketing ops, and building systems that actually work.
The problem isn't the copy or the send time. It's the segmentation logic — and the assumption that a cold list behaves like a warm one.
In progressSales teams don't ignore CRMs because they're lazy. They ignore them because the CRM creates work without returning value. Here's how to reverse that.
In progressA walkthrough of a real automation I built: form submission → Clay enrichment → CRM entry → Slack notification in under 15 minutes.
In progressOpen to full-time roles, freelance marketing ops projects, and interesting conversations about growth strategy and automation. If you're building something that needs a marketer who can also build the infrastructure — let's talk.
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